Kellogg partnered with Los Angeles-based Touchdown Ventures to manage the fund. Despite the Eighteen94 Capital, startups are often financed by S2G Ventures, Seventure Partners. The typical case for the fund is to invest in rounds with 6-7 participants. The firm prefers to invest in seed-stage, early-stage, and later-stage companies. The real fund results show that this VC is 30 percentage points more often commits exit comparing to other companies. Founded in 2016, eighteen94 capital is the corporate venture arm of Kellogg Company based in Battle Creek, Michigan. Burton worked as an executive with Kellogg for 10 years prior to his new appointment. The fund is generally included in 2-6 deals every year. Simon Burton will helm Eighteen94 Capital as its managing director. “By investing directly in the most promising entrepreneurs and ventures, we can increase greatly our access to game-changing ideas and trends that could become significant sources of growth for us.” “As consumer preferences move toward more diverse tastes and trends, the pace of innovation in the packaged food industry continues to intensify,” said Gary Pilnick, vice chairman of Kellogg. As well, the company said the fund will remain open to other companies, regardless of stage. will launch a $100 million in-house venture capital fund.ĭubbed Eighteen94 Capital, the fund aims to make minority investments in new ingredient, food, packaging and other technologies and “pursue next-generation innovation,” according to a statement.Įighteen94 Capital plans to target early stage companies with a proven track record and established revenue. BATTLE CREEK - Food processing giant Kellogg Co.
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